Hilton Hotels and Resorts
has announced a partnership with French luxury cosmetics and
toiletries company L'Occitane to redesign the hotel company's full
service spas, menu of services and spa product offerings.
Building on the success of flagship spas in Paris, Hong Kong, Taipei, Sao Paulo and Comendatuba (Brazil), the L'Occitane Spa at Hilton will feature all natural products, regionally inspired, hand-performed spa treatments, alongside globally-favored services, and warm Provence-inspired décor selected to infuse spa visitors with a sense of ultimate relaxation and indulgence.
"Our goal with this partnership is to continue to align our world class hotel brands with the world's top spa brands," said Alexander Mirza, senior vice president, Hilton Hotels. "Hilton and L'Occitane are a perfect fit -- authentic brands with time honored traditions of excellence."
The first L'Occitane Spas at Hilton will open in fourth quarter 2008 at select hotels, including Hilton San Francisco, Hilton Short Hills and Hilton Waikoloa Village. L'Occitane branded spas will be operated both in-house by Hilton and preferred third-party operators such as Spa Chakra.
"L'Occitane brings expertise and world class products that will allow Hilton to offer a consistent, luxurious spa experience for guests of our hotels around the world," said Jeff Diskin, senior vice president – brand management, Hilton Hotels & Resorts. "Revitalizing our spa program goes hand in hand with our continued commitment to providing an array of wellbeing offerings, including our Hilton Fitness by Precor® fitness centers, swimming pools, and healthy dining options."
The L'Occitane Spa will offer customized beauty and wellness treatments, including "Immortelle Secret to Youth", "Grape Cure for body" and "Relaxing Well-Being of the Senses". At select Hilton Hotels and Resorts travelers will be able to book spa packages that include a L'Occitane spa experience.
"We're thrilled to work with Hilton to extend the reach of L'Occitane's spa offerings to the world's travelers," said Olivier Baussan, Founder of L'Occitane. "In Hilton we've found a partner that aligns beautifully with our company's core values: authenticity, simplicity, sensory pleasure and respect for people and the planet."
The Hilton, L'Occitane partnership comes less than a year after Hilton Hotels along with hotel owners announced plan to invest approximately US$200 million to develop 70 new spas throughout its portfolio of hotel brands. In fourth quarter 2008, Hilton Hotels Corporation will launch its spa portal, a single Web site destination for its spas, enabling spa discovery, search and on-line booking for its destination spas around the globe.
About L'Occitane
With its roots in Provence, L'Occitane shares with the world the colors, scents and traditions of the South of France. L'Occitane creates natural Skincare and Fragrance products, all manufactured in the small Provencal town of Manosque, and reviving the deep-rooted traditions of this sunny soil. Using fine natural ingredients coming primarily from Provence, L'Occitane beauty products are a true art de vivre devoted to well-being and the pleasure of taking care of oneself.
Since its creation 32 years ago by Olivier Baussan, L'Occitane has been true to itself and its founding principles to bring women and men true beauty and well-being. The L'Occitane SPAs are written in the continuity of those commitments: signature massage sequences are all hand-performed and focus on textures' sensoriality, wide use of essential oils and a unique fragrance path. Throughout every aspect of the SPA experience, customer will thus enjoy a true journey to Provence and discover unique well-being, naturally.
About Hilton Hotels & Resorts
With more than 500 hotels and resorts on six continents, Hilton continues to be an innovative leader in the full-service hospitality segment and one of the most recognized global names in the industry. Hilton's belief that Travel Should Take You Places® celebrates a commitment to the guest experience and to the idea that travel can and should be transformative. Hilton's variety of services, amenities and programs are designed to give guests more choice and control over their stays so they can be at their best, 24/7 whether they travel for business or leisure. Each unique Hilton hotel and resort was designed to reflect the sense of place of its location; each team member chosen to reflect the local culture and community. Start your journey at www.hilton.com available in English, Spanish and French.
About Spa Chakra
Spa Chakra, Inc., manages a worldwide network of luxury spas, including Guerlain Spa, Spa Chakra, and Blu Mediterraneo SPA -- each leveraging unparalleled operational and product development expertise and global partnerships to provide each client with a Transformational Healing experience. Each location is developed in partnership with five-star and boutique hotels to provide clients with the definitive sensorial experience -- one that is as visually stunning as it is nurturing. While clients enjoy the tranquility of the spa's facilities, they undergo a systematic analysis of needs to experience personalized treatments that focus on delivering targeted results. For more information about Spa Chakra, Inc., please visit spachakra.com.
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